Ours is a story of a pursuit. The pursuit of meaningful conversation. Conversations, we believe, bring change. In our quest for civil discourses though, we encountered cacophony: one-upmanship, outrage, whataboutery, ridicule and abuse. In the fabulously connected world of ours, most discussions have been happening in digressing group chats or the noisy comments section. Mostly devoid of meaning. Rarely civil. With emotions strewn all around. We observed the trolling online. We frowned upon the shouting matches on TV. As we analysed the collective psyche, we found that the cacophony resulted in anxiety which further fed noise to the world of information. Over months of deliberation thus, four thinkers turned founders. The absence of civility and structure in the current methods of communication led us to create LoudST, a social conversation platform, a first. Our purpose was simple: to enable change by bringing meaning back into conversation. What kind of change do we talk about? A change in self. A change in society. A change in policy. LoudST is for individual thinkers, for change agents, for organisations, for corporates, for activists. LoudST aims to serve everyone who seeks either knowledge or perspective.