In July 2018 the Dutch association for agriculture and horticulture journalists (NVLJ) organized the world congress of the International Federation of Agricultural Journalists (IFAJ) in the Netherlands. Under the motto ‘Dutch Roots - small country big solutions’ we aimed to show the global appeal of the Dutch agri- and horticulture. Many countries have Dutch roots in their agriculture. For instance in the shape of emigrated Dutch farmers and horticulturists, by means of applying knowledge gained at Wageningen University and Research (WUR), or thanks to Dutch agribusiness enterprises which contribute to the local development of agri- and horticulture. The Dutch have to keep up their good reputation, which we radiated and lived up to in front of the international agricultural journalists. Through Dutch Roots we showed how we accept the great challenges the world faces (urban delta, smart farming, circular economy).