We are butter LONDON the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive. butter LONDON boldly eschews conventional beauty... we believe playful is beautiful and we encourage you to live a little. Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care approach to formulations. We are high-impact captivating colour without compromise. Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit... we're here to inspire. From our iconic ladylike botanical wallpaper emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there's one thing you can expect it's the unexpected. Here's the clincher... butter LONDON is an American brand. Yep. Infinitely inspired (and a 'lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn't everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight). By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less. We are makeup royalty...and we wear it very well.