It started with developing a bottle with a robust filter in it, so people in countries with poor water quality could drink that water without getting sick, at the same time reducing the need for single-use plastic water bottles in those countries. It's now clear that developed countries are the worst offenders of single-use plastic bottle pollution as the citizens of these countries do not trust the quality of their municipal water, primarily due to industrial and agricultural pollutants. The truth is that bottled water isn’t good for our bodies, our wallets, or for the planet. The faster the world realizes this, the better.