Spoke works with HCM software vendors to get product and messaging right. Services include R&D, market education and product-market strategy. Quick wins for Spoke customers include: - Development resources spent developing unique capabilities customers are willing to pay for - Marketing budgets spent where the buyers are - Increased win rates and shorter sales cycles through ROI selling - Strategy based on a shared understanding of industry-specific opportunities and challenges - Customers who understand, value and trust your unique capabilities