Alternatives Funeral & Cremation Services began in Western Canada in 1992 as Personal Alternative Funeral Services, with the goal of providing consumers with a comfortable, affordable and common-sense alternative to the escalating costs found in many funeral homes. Clearly our approach was welcomed as we have become the largest independently owned funeral home in Western Canada. We are a full-service funeral home, offering Cremation, Funeral, Memorial Service and Alternative Event options. We also specialize in environmentally-friendly Green Options. From the inception, our business model of going to the family in their own home to make final arrangements has become very successful. Other funeral providers discovered our system, resulting in the establishment of Partner Locations in various cities including, Vernon, Armstrong, and Trail in British Columbia, in Calgary and Red Deer in Alberta, and in Regina, Saskatchewan. And we are pleased to welcome the latest Partner Location in Lake Country, British Columbia. Our mission is to deliver superior value, both financially and emotionally. And while our name has changed, the same strong ownership and management structure remains in place.