AIMES helps companies to become facts driven organisations to lead and disrupt. This is possible by a structured approach to digitalisation. In order to lead and disrupt managers need to have the tools and frameworks which help to find the balance between core business efficiency and the ability to launch new business models without hurting the core business. AIMES allows to model new business models in connection to the existing business model and Financial reporting to predict the results of the exploration and maintain the status quo of the exploitation managing the company digitalisation for a clear purpose - achieving the strategic goals and better alignment of the stakeholders.