Brick & Portal is a social e-commerce platform which allows users to create unique personal style channels with items sold by e-commerce retailers such as Bloomingdales, Saks, and many others, all uniquely sorted through a machine learning algorithm we are developing from scratch. Coupling an e-commerce aggregator with a machine+human-hybrid curation CMS, consumers are presented with a clutter-free targeted shopping experience and style alphas are empowered to represent their fashion through a streamlined platform that allows users to curate outfits for others and request looks from the influencers that they often look to for inspiration.