TV Mall (PTY) LTD, is the first live shopping channel in existence in Africa. Not to be confused with direct response (infomercial type companies). The channel is designed to give viewers live entertainment at the same time educating the viewer on innovative, new products that provide solutions to specific areas of their lives, not available in retail. TV Mall is modeled on the success story of home shopping channels around the world which originated in USA and UK in the late 80’s. We have combined TV together with e-commerce as a platform to create a real live shopping experience with a South African flavor for the viewer to indulge in and enjoy. The added value of selling on the channel means local and international suppliers can launch their new and existing products faster to market at no cost on a electronic platform, using TV combined with e-commerce. Customers are able to use all forms of e-commerce platforms as well as our live call centre 24 hours a day to place orders directly or on line. A Live, real time, reality TV style shopping channel