SoCal Beauty is the home of the Lash Lover, established in 2014. We are an innovative beauty brand that specializes in lash extension professional products and provides our in-store guests with a lash extension experience they will never forget. SoCal Beauty has experienced exponential growth as we began developing professional lash products during the pandemic. The most well known, Designer Lashes, are a customizable magnetic strip lash system made for lash artists. This product & system is now patent pending. Our Designer Lashes allow beauty professionals the opportunity to work anytime and service guests from anywhere. SoCal Beauty prides itself on being a leader in the lash industry with innovative education, product & quality service.