At Cracker & Rush, we specialise in crafting the FOUNDATIONAL ELEMENTS of brand marketing for firms that are embarking on this exciting but challenging journey for the first time. We believe that a well-conceived brand can energise an organization by being a source of CLARITY, CONFIDENCE, and CHARISMA across all stakeholders. To this end, we have integrated 2 core disciplines: Brand Strategy and Identity Design. We practice our craft with integrity, fairness, rigour and a lightness of touch. We shun anecdotal wisdom; rely on first-hand research and first principles, and apply a multi-disciplinary approach to lead clients down a journey towards achieving SUSTAINABLE DIFFERENTIATION.