The Roncesvalles Village Business Improvement Area (RVBIA) exists to improve business conditions for its members on Roncesvalles Avenue through street beautification, property maintenance, and marketing and promotions. Members include over 270 businesses along Roncesvalles, as well as commercial property owners. Under the purview of marketing, the RVBIA focuses primarily on two major cultural events: the Roncesvalles Polish Festival held in September that attracts upwards of 350,000 visitors in a weekend, and a smaller event in June called Roncy Rocks whose major component is a local music and arts festival that draws around 10,000 people.