Sustainable Vision of Luxury Diamora is on The Journey to Sustainable Luxury, a journey driven by a sense of profound humility and by an ambitious commitment to making a positive difference. Aware of the social and environmental challenges that surround the jewelry industry, Diamora strives to work in a way that is respectful of people and the environment. We believe that beautiful diamond jewelry can brighten the entire world, not merely the recipient's world. We believe that powerful technology and sustainable products can polish the diamond industry and create a more brilliant future for all of humankind. We believe that our diamonds represent the pinnacle of human achievement: producing a beautiful symbol of pure love from pure chemistry, as opposed to the stone age process of digging diamonds out of a massive hole in the ground. Diamora’s laboratory-grown diamonds are guaranteed to be of known origin, sustainably grown in state-of-the-art facilities operated by well-compensated employees. Mining diamonds is the definition of unsustainable. The extraction of diamonds is fossil fuel intensive, environmentally damaging, and becoming less efficient every year. In stark contrast to mined diamonds, lab created diamonds are sustainable and eco-friendly.