Ameuse is active since 2000 and offers consultancy in the realm of marketing and innovation. Founder Arne Maas has been professor of marketing & innovation and has written two books on the business ecosystem in Silicon Valley (Silicon Valley: Planet Startup, co-authored by Peter Ester), one book on social media, and one book on the value of the unconscious in marketing. Arne Maas gives inspirational talks on Silicon Valley and the Unconscious in Marketing.