Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire. Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region. We do this by creating cooperative marketing and advertising opportunities with industry to increase our region, it experiences and destinations, exposure in key markets. Our key asset is www.visitgrampians.com.au – the gateway to the Grampians region. The Grampians Tourism Board includes 8 industry skilled-based members, as well as representatives from the 4 participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria. The board is chaired by an independent chairman