Blu Estates experience goes back to its founder’s first-hand involvement in launching successful startups such as Sysdig and Instana. Having played crucial roles in the start-up of Sysdig and Instana results in a vast experience spanning the entire go-to-market spectrum, from setting up a sales organization to building from scratch a marketing department and strategy. The scale-up of Instana provides deep experience at the focal crossroad between product and go-to-market, maturing knowledge in product development, product management, and growth. Ultimately setting up a worldwide benchmark for Product-led Growth.