Your legacy is your brand, what you're building. Our mission with the Battle Ready Brands podcast is to inspire a generation of entrepreneurs to fearlessly create things that matter, with a community that supports, motivates, and guides them towards victory, as they take on the giants standing in their way. The economy is constantly changing. Today's brands need a battle strategy that is tested and proven to help them WIN. Suit up. It's time to get battle-ready. A strategy that will identify where the combat will take place, who their opposition is, where their opportunities lie for greatest conquest, and what is their one "stone" they can use to slay giants. This gritty, tell-all series features experienced entrepreneurs, business owners, and leaders and hear their stories of trial and triumph, with a focus on start-ups specifically. This gritty, tell-all series will feature experienced entrepreneurs, business owners, and leaders -- like Dallas-based billionaire Craig Hall, retired NFL player and entrepreneur Brian DeMarco, Inc. 500 CEO and Navy SEAL Alden Mills and more! -- and hear their stories of trial and triumph.