Massing PR, LLC - Publicity Driven Branding Building Legacy Brands through Reputation, Massing works with her clients to create publicity-driven brand awareness campaigns that connects all The 'Key' dots needed to tell a Company's unique story. Publicity-driven branding is most effective as it delivers qualified third party crafted messages straight out of the mouths of the industry experts your target audiences listen to - helping them come to important decisions. News is the most cost effective and viral reaching channel to all audiences and should be a number one strategy to all companies planning on building long lasting legacy brands. Massing's high-quality, personalized and cost-effective public relations, marketing director and advisory services are offered to the arts, nonprofits, software engineering consulting and technology companies, particularly in decentralized technologies, seeking to improve their market position, launch new products, attract strategic partnerships and raise capital. Launched at the Securities and Financial Market Association's technology management conference in June 2002 as "The Agency Alternative," MassingPR, LLC has serviced clients in the U.S. and overseas since inception with over 90% of business referrals based on successful client relationships. Massing PR has worked with clients from multiple vertical industries including fintech, blockchain, big data/analytics, enterprise mobility, mHealth and cyber security to help achieve each of their goals creating customized programs that fit their requirements using publicity-driven branding and strategic marketing to help put them on the map.