Getting the media buy “right” is an important and yet often overlooked piece of the ad campaign. Lots of efforts go into making the spot (and rightly so) but just as much effort should be put into making sure that the audience sees that which was researched, focus grouped, and finally produced. LUC Media understands that proper research and planning will do for “the buy” what it does for the spot. We apply our “artful” touches to make sure that you have the most effective buy possible