Everything that we do, we put people first. We put people first. Because our colleagues are not replaceable gears in a ‘marketing machine’. They’re people. And they’re vulnerable to very human problems. So we care for them, before we nurture them. We put people first. Because consumers are not numbers on a spreadsheet. They’re people. And they make human decisions based on human emotions. So we understand them, before we market to them. We put people first. Because before you help someone, you have to first understand them. Then, everything else just falls into place. It’s a formula that’s worked well for us and brands we’ve worked with– and it’s staying put.