Cogency was founded on the fundamental belief that marketing should be accountable and that the deployment of a robust data, measurement and analytics capability is essential to optimizing the impact of marketing strategies and tactics. We are committed to maximizing our clients' return on marketing investment (ROMI) through ongoing database analysis, rigorous program measurement, disciplined testing and results-based performance management. Data, measurement and analysis are central to everything we do at Cogency. We know how to transform data into truly relevant and actionable marketing intelligence.