Inspired by the Arabic word “Tahur” which literally translated means “Purity”. At-Tahur Limited (PSX: PREMA) has since its inception in 2007 strived to provide its consumers with dairy products the way nature intended them to be. This is why At-Tahur’s Premá milk brand launched in 2008 has in a short span of time become a household name in Pakistan for its 100% natural purity & freshness. Ensuring highest production, processing and packaging standards, Premá milk is the only milk in Pakistan that is free of all kinds of additives and artificial growth hormones and completely traceable from Grass to Glass. Behind At-Tahur’s commitment to purity and the continuous market growth of Premá milk & its other dairy products is the inspiring and passionate vision of its esteemed management. Inducing the coming generations to healthy milk as this vision’s guiding principle, At-Tahur’s team of highly skilled foreign and local dairy professionals have successfully turned it into a reality.