The SUP Company is the largest SUP store in Europe; specialising in inflatable and hard shell Stand Up Paddleboards. Our shop in Southampton features the largest paddleboard Test & Hire Centre in the UK giving you the option to paddle the best paddleboards around. We stock a wide range of SUP inflatables and hard shell paddleboards from the best brands including Red Paddle Co, Fanatic SUP, Starboard SUP, Naish, SIC Maui, JP Australia, Jobe and many more. With a large variety of SUP Paddles, Accessories and SUP wear from the likes of Vaikobi we really have got it all covered. After all that if you still need expert advice then please Contact Us any time.