Ever since PARADOX concepts was founded, we have been doing things our own way. It is the maverick in us which drives that. The colour journey: we live and breathe it, and are passionate about innovation. The combination of the two makes us a real game changer. In our search to new opportunities, we see established rules as challenges in breaking them with fresh ideas. We think that constant development and enhancing the customer journey in colour takes us further. There is a major opportunity to create. As trailblazers we build a better colour journey by integrating conventional sales tools with new technologies and platforms. With our concepts you’ll experience the colour journey like never before, and so also the user experience as well. That’s the impact we want to make. It is our strong believe that ‘relevance’ and ‘convenience’ will be the two buy-ins for years to come. Through our (digital) colour solutions we want to constantly optimize the colour journey of our clients and their customers. Listening to their wishes and markets, we never stop innovating. We bring parties together that have a similar ambition and share this vision. Together we make the industry meet the users’ needs. We aim to become the biggest expertise partner in the colour industry. We do this by offering added value: sharing our knowledge, always looking forward and focusing on (digital) colour solutions for the long term. We work together with successful partners and assist our clients in a way that they can better serve their markets. Ultimately, we want to make colour easy. We defeat habit with originality, and we are proud of it. Make colour easy. That is what PARADOX does. We colour concepts.
 Come talk to us; www.paradox-concepts.com jb@paradox-concepts.com