ON WHITE® is an eco-conscious summer fashion and lifestyle brand for women. After it was founded in Santa Monica, California in 1983, On White’s reputation for quality summer wear at an affordable price point grew rapidly and it soon became one of the US’s favourite summer wear brands. In order to build on its premium California legacy and quality reputation, On White relaunched this year as a digital-first, direct-to-consumer (D2C) vertical brand seeking to serve an international customer. On White is now on a global journey that started in Europe and will continue on next year to North America and beyond.