The fashion industry is one of the biggest polluters on earth. We set up Sheep Inc. to show there can be a new way of doing fashion. Where the clothes you buy are no longer part of the problem, but part of the solution. One where designing and selling great products can have a positive impact on the planet. Our aim is to lead the way and challenge ingrained industry standards. We produce beautifully designed Merino wool sweaters that last for life. And to remind customers that there’s a story and impact behind everything we buy, customers get to adopt a sheep with every sweater they buy. A sheep from one of the farms we source our wool from.