TNS Landis is an international strategic consulting firm dedicated to helping the senior management of Fortune 500 companies achieve more predictable, more sustainable topline growth. Our multifunctional teams blend art and science to maximize the growth potential of existing brands, as well as bring to life ideas that are new to the category or new to the world. Our approach spans all aspects of development including consumer insight, strategy, creative ideation, optimization, technical and financial viability, and implementation. With our patent-pending Domain Ownership® discipline, we define and develop powerful ideas and growth platforms within a sequenced, multi-year growth plan, thus ensuring a robust ongoing growth pipeline. Our ideation approach is one of courageous focus, ensuring the right ideas are developed through our PowerStorm® and Avalanche® creativity tools. And The TNS Landis U.S. Consumption Universe offers an insight-based front end to both our Domain Ownership® and innovation processes via a comprehensive, integration of the consumer, their occasions, and the competitive marketplace.