Daniel Alexander Bullock BA (hon) set up Alexander Bullock Furniture Ltd about 20 years ago with the aim of providing his clients with individually designed, high quality furniture. That aim still holds true today, as over 90% of business is generated from personal recommendation. A degree in furniture design at Newcastle University gave him a solid foundation with the necessary skills to design and make quality furniture. This was enhanced over a number of years by working with a variety of experienced designers and tradespeople in the furniture industry. With set up assistance from the Prince's Trust, the business has expanded steadily over the years and now employs a team of highly trained, full-time designers, cabinet makers, finishers and installers.