Innovation Using new tools or existing tools in a new way to help customers improve their businesses. Acting on creative ideas to make tangible improvements to our solutions and services. Recognizing that useful innovation must be robust, flexible, and adaptable. Service Excellence Placing the interests of customers first Creating beneficial and lasting relationships Maintaining continual efforts to innovate, to improve quality, to ensure customer satisfaction earn each customers' unwavering loyalty Respect Treating customers, employees, vendors, partners, and all others with whom we have contact with respect and dignity Embracing diversity of ideas, cultures, ethnicities, and backgrounds to enhance our knowledge and our value to customers Integrity Conducting business to the highest standards of honesty, trust, professionalism, and ethical behavior Honoring all commitments to customers Communicating openly and frequently with all stakeholders under the principle of sharing what we know, when we know it