FCTRY LAb is a venture backed, tech-enabled footwear prototyping lab, democratizing footwear development and innovation for brands, athletes and influencers. It is helping to disrupt the economic monopoly of large sneaker brands while providing domestic speed to market in an environment constrained by overseas supply chain delays. FCTRY LAb's investors include a diverse group of venture capital firms, top professional athletes and a myriad of pedigreed angel investors. Investors include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus, and a consortium of NBA & NFL stars via Chicago based Aurelien Capital. Venture capital investment was led by the LA-based, Pay-Pal-backed Slauson & Co, with additional investment from Relay Ventures, Elysian Park Ventures (the private investment arm of the Los Angeles Dodgers ownership group), Level One Fund & Fog City Capital among others.