How do you market a product that hasn’t been launched? Or figure out your target personas when you don’t have many users? And what is the difference between positioning and messaging? From the earliest discussions around vision and mission to the go-to-market launch, we’ve worked with dozens of founders to help them understand where to put their time, effort and dollars when it comes to early-stage marketing. Now we’re bringing this expertise to you with The Founder’s Marketing Playbook.