Background: Established in 2012, Whitecap Consulting is a regional strategy consultancy headquartered in Leeds, with offices in Manchester, Milton Keynes, Bristol, Newcastle and Birmingham. We work with executives, boards and investors of predominantly mid-sized organisations, typically with a turnover of c£10m-£300m, helping them analyse, develop and implement growth strategies. Our clients are from a range of market sectors including: Financial Services, Technology, FinTech, Outsourcing, Consumer and Retail, Property, Healthcare, Higher Education, Manufacturing, Professional Services, Corporate Finance and PE. Our Approach: We believe strategy is simply being very clear about desired outcomes and objectives, and also about the choices and options available to get there. This pre-supposes that an organisation has the time and resources available to critique the current situation and operating environment, evaluate a range of options and pursue an agreed outcome. Strategy also relies on a structured process of internal and external analysis, scenario planning and decision making, set in the context of a dynamic and often fluid market. Options and choices are underpinned by commercial and financial analysis and forecasts designed to deliver growth, focused investment and organisational engagement with the strategy. We help our clients practically address these challenges and achieve their commercial aims quickly and efficiently.