Our Mission As the recognized leader and primary resource in lung health, our mission is to enable all Manitobans to breathe with ease Our Vision A province free of lung disease Our Values Our primary belief is that no one should have to struggle to breathe. Integrity - We maintain the highest possible standards of ethics and professionalism in all that we do. Transparency - We are open and accountable for our actions. Respect - We respect our clients, volunteers, donors and staff without discrimination and protect their privacy. Innovation - Ongoing research and knowledge translation are essential to help us achieve our mission. Excellence - Our programs follow best practices for lung health and have the highest possible impact on Manitobans. Empowerment - We equip Manitobans to take care of their lung health. Teamwork - We value and actively pursue collaboration and cooperation with provincial and national staff, volunteers and other partners and stakeholders. Stewardship - We uphold the principles of due diligence in the management of our assets and raise funds only from legitimate sources that align with our mission.