NEON Labs develops sports betting applications with a focus on changing the way consumers interact with each other and sportsbooks alike. We are currently building out MadProps!, a peer-to-peer social wagering app. MadProps allows users to challenge their friends to propositional bets (props) related to sporting events, political events, and pop culture. With direct integration of sportsbook odds and live game data MadProps not only makes it easy to create bets but more importantly it tracks each user’s success while maintaining a live ledger for gains and losses.