We are a strategic communications practice with a focus on defining new pathways to growth for challenger brands and next-generation businesses. We bridge the space between business strategy and communications planning, between data and human behaviour, and between creative ideas and media execution… All with the aim of strengthening the foundations for inspired, potent and seamless communication with your customers of today and tomorrow. The Comms Collective revolves around a core inner circle of experts who have deep knowledge of their craft, and an ability to help define pathways to growth. Our Collective offers much more, incorporating more than 100 experts over 20 years across multiple projects, including virtual reality, gaming, sport, music, blockchain and CRM research. We have shaped investor decks, coached senior management, trained marketing teams, run workshops & inspiration days, and brought transparency & savings to media agency dealings. The Collective was founded in 2019 by Paul Bay and Mike Cookson who share an advertising & media agency background, international client-side experience and a wealth of global learning advising founders and senior management over the last 20+ years.