Challenger Consulting specialises in simplify business problems and deliver strategic solutions to marketing and business challenges including: -strategic and portfolio planning to maximise profitability -portfolio strategy and driving growth -improving business unit performance -positioning and value proposition development for differentiation -segmentation and brand strategy to improve targeting -driving agency effectiveness for greater return on investment -positioning business for external investment We specialize in simplifying complex business problems and providing simple, strategic solutions. Our business philosophy is to put the customer first and provide high quality strategic plans and blueprints for effective implementation. Our core services include: - Strategic planning - Developing "Go To Market" strategy and plans - Agency procurement and management - Positioning businesses for sale or investment