The Brussels Privacy Hub (BPH) is an academic privacy research centre with a global focus. As an entity of the Vrije Universiteit Brussel (Free University of Brussels or VUB), it uses its location in Brussels, the capital of Europe, to engage EU policymakers, data protection regulators, the private sector, and NGOs, and to produce innovative, cutting-edge research on important questions of AI, data protection and privacy law and policy. Brussels is where key decisions are taken on data protection in the European Union, and EU rules set the standard for data protection and privacy law around the world.