Our Story The idea for Swatara Coffee Company was created while the owner, John G. Noll, was deployed to Afghanistan in 2012. Immediately after completing his service in the U.S. Navy John and his wife Joanna began pursuing this dream. Our Mission To provide a community gathering place for our neighbors to meet and share ideas while enjoying gourmet coffee products and delicious food. Our Vision To become the area's premier gathering spot known for exceptional customer service and amazing products. Our Beliefs We believe in doing the right thing. This mantra encompasses every component of our company. For example: we value our neighbors and our community and commit ourselves to helping them when we can; we are committed to providing the absolute best customer service experience possible; when we source our paper products we look for ones that have less of an impact on the environment. How we Source We are committed to sourcing from local farms and purveyors as often as possible. We believe this not only provides a better quality product but it supports our neighbors and their businesses and farms.