The Right Place for Investigating Franchise Business Ownership. The continual growth of franchising and its impact on the country’s Gross Domestic Product is really remarkable. There’s no question that owning a franchise as opposed to “going it alone” is a smart way to go into business. The amount of time and money that’s saved by choosing a system that has a proven success rate, marketing, known brand and support at setup and throughout are just a few of the factors why franchising is so popular. People want to be in business for themselves, not by themselves.