We are a strategic design consultancy, we champion design thinking and we celebrate diversity, equality and inclusion. For 20 years, we’ve been helping leadership teams build meaningful brands, harness innovation within their culture and better understand their customers through a strategic approach to design and creativity. Do meaningful work. Years ago, we wrote these words on a sheet of paper and decided to rethink who we were and what we do. Meaningful work challenges the status quo — it has the fire of entrepreneurship and creates positive impact in the world we live in. It's the type of work that has you jumping out of bed in the morning because you know that the work you're doing matters. It's not noisy — it's meaningful. We're a strategic brand consultancy and we believe businesses with an equal balance of purpose and profit will create the greatest impact. We knew that meaningful work was the work that we wanted to do, and it was the work that the leaders we aspired to work with were doing — work that moves us towards solving some of the world's most complex challenges.