We identify gaps in the market, product line, or brand, and convert them into meaningful opportunities that increase profitability and market share. We are experts in market trend analysis, business strategies, and product innovation. We monetize these capabilities in a way that reduces market failure risk and increases our clients' revenues and profit margins. We share the risk; our revenue is based on a long-term fee/royalty agreement, with established corporations that seek innovative solutions to maintain their brand equity.