We're thinkers, builders, writers, developers, and designers who evolve ideas into reality. We group our capabilities into three main functions: PRODUCT STRATEGY Vision + Concept Creation Product Innovation Strategy Brand Strategy PRODUCT DESIGN Experience Design Service Design Design Research PRODUCT DEVELOPMENT Emerging Platforms Native Mobile Apps Web Development Our capabilities are rooted in three practices, which we define as skills so important to the studio they stretch across our organization, regardless of discipline. Semiotics All team members are expected to think strategically and actively probe for deeper insights. Any contributor will be able to clearly articulate what the product is, why the product should exist, and how the product will be built. Product Partnership To ensure product quality, team alignment, and preserve velocity, our variation on typical “account management” is a triad team of senior leaders within each core discipline who work closely with the client leadership to serve as true partners. We believe the UCS team should serve as an integrated extension of your team. Prototyping We are a company of doers. Rather than spending months debating whether an idea will work, we believe in the power of informed rapid prototyping, testing, and tweaking. Prototyping means being comfortable with imperfections in pursuit of insights. Our partners have included adidas, Autodesk, Bezos Family Foundation, Cambia, Care.com, Comcast, Diageo, Google, Intel, LEGO, Nike, Samsung, Skype, Tentrr, HP and many more.