Liquid Theory was forged out of the creative spirit of MTV where founders Julie and Austin Reading met as college interns in NYC. Having the chance to produce, direct, edit, and write across all the Viacom Networks was an incredible crash course in content creation. After a few years of freelance and staff positions, Liquid Theory was born. Their first project out of the gate was a dream job, having been hand-picked by Bono to produce an emotional tribute to 9/11 at the Super Bowl during the U2 half-time performance. This led to a long creative relationship with the band. After a string of other rewarding projects, the company relocated to Los Angeles where their first official pitch was greenlit to series and they were off. Since then, Liquid Theory has created, produced, directed and written scripted and unscripted series, live action and animated content, award shows, event shows, feature films, commercials, digital branded content, and more. Liquid Theory's client list includes: Disney, Disney+, Freeform, iHeart Media, LiveXLive, Global Citizen, MTV International, MTV, MTV2, VH1, Nickelodeon, Paramount TV, Comedy Central, Twitter, History, TruTV, FOX, CBS, NBC, SyFy, Bravo, Lifetime, TLC, E!, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.