The marriage of creativity, strategy and technology, and the potential business impact as an economic multiplier has been the north star for Melity’s value proposition since our founding in 2007. “Digital” provides a canvas for our customer platforms and communications, new data to inspire customer insights and program optimization as well as new technologies to enhance the customer experiences we create. We all recognize that digital is much more than a channel or toolset. It is an integrated aspect of consumer mindset and behaviors. Since consumers live digitally-enhanced lives (as opposed to digitally- and analog-distinct lives), we have developed world class digital creative, strategic and technical capabilities that work together to create best–in-class experiences for our B2B or B2C customers.