Direct Marketing is based in Thessaloniki, Greece and specializes in developing direct marketing strategies for companies operating in Northern Greece and Eastern Europe. Direct Marketing aims to approach certain or wide consumer groups and its mission is to ensure the competitive advantage of its clients. Direct Marketing specializes in: • Distribution of advertising material (leaflets, samples etc) • Planning and execution of sales promotions both ON and OFF Trade • Customer satisfaction surveys (mystery shoppers) • Development and completion of merchandising plans • Consulting in developing effective distribution networks as well as building successful brands