Since forming in 2003, The People's Republic of Animation (PRA) has produced award winning animated short films, series and video game trailers. Now a wholly-owned subsidiary of Halfbrick, PRA is dedicated to developing entertainment content based on Halfbrick's games including the hugely successful Fruit Ninja and Jetpack Joyride. The PRA's mission is to bring the joy of Halfbrick games to an even wider audience by producing equally fun entertainment content.