MTI²(pronounced "‘em ‘ti: ‘aɪ ‘skweəd”) is a university spin-off that was founded to offer advisory services at the intersection of innovation and market strategy. Our mission is to enable people and firms to transform their innovation potential into market success. We engage with clients to successfully implement innovation processes, to pursue market excellence and to develop and train talented employees in the fields of innovation and marketing. Our team has delivered services in nine languages in eighteen countries across four continents. We approach the business problems of our clients pragmatically, grounded in a solid understanding of core principles, based on our academic foundations and network. MTI² has worked with a broad range of companies such as Alcatel-Lucent Bell Labs, AirFrance-KLM, Baxter, Baloise, Helm, Michelin, Merck, SKF, Sabic, Siemens, Swissport, Renolit, Heraeus, NWO, Jabra and Caesar Groep.