Genus creates innovative products for the video and photography professional. The Genus range of products are designed and built to exacting standards. At Genus, we believe in having an active conversation with our customers. We are committed to making the products you need. Genus products are extensively field tested by video and photography professionals in the most demanding environments. Our motto is "Designed by Professionals for Professionals". Genus products are reasonably priced. Our aim is to redefine the price point for quality photographic and video products.