Players Choice is an independently owned and operated sports coaching company providing expert training and skills development to players of all ages and abilities, with a core focus on cricket. The Players Choice team comprises current or recently retired top-level players and coaches who have developed customised individual and group training programs aimed at providing optimum and lasting benefit for participants. Players choice was founded in 2017 with the core purpose of providing practical, affordable and immediately applicable sports coaching and skills training to cricketers of all ages. Founding Directors – former professional player and multiple WACA Coach of the Year Jim Allenby, and experienced cricket administrator Garry Martin – combined their respective cricket pedigree and business acumen with a passion for development to create a vision that serves the needs of young and aspirant cricketers in Australia and beyond. International coach Mickey Arthur joined the company in 2019 to renew his relationship with Garry and Jim and add some high quality international coaching experience to the company and coaching program. Players Choice provides individualised and specialised coaching to early-stage professionals seeking to make a career out of sport. It also offers a range of group training programs for youngsters who have just started their cricket journey and those playing in the junior ranks at school or club levels. Players Choice embodies coaching ‘By Players, For Players’, offering growth and learning opportunities across its range of programs.