Since its opening in 1978, SELECTION is a full-service communication and design company that is part of a big FMCG group with Italian origins, Perfetti Van Melle. The Agency is based in Milan and operates from its single unit to support the growth of some of the most loved brands in the world (Chupa Chups, Mentos, Fruittella, Alpenliebe, Big Babol, Frisk, Vigorsol, Smint, Brooklyn, Golia). Over 80 passionate and experienced people work every day with the client/partner to build brand identity, brand architecture, innovative packaging solutions, brand strategy, creative, media offline/online services that connect consumers to powerful brands all over the world. We believe that the agencies world is changing and brands are in need of more effective work, efficient spend and better integrated creative and media activities. This is why in our agency we bring content, media, data and the client around the table. We focus on effectiveness and connect design, creative and media by merging them to joint objectives and KPI’s resulting into more efficient communication costs.